Attitudes Are More Likely to Predict Consumers' Behavior When

Multiple Choice

Attitudes are more likely to predict consumers' behavior when:

A) the consumers are not emotionally attached to the product.
B) the consumers are knowledgeable about the object of the attitude.
C) the consumers' cognitive involvement and elaboration are low.
D) the consumers are exposed to an advertising message but do not actually try the product.
E) the consumers' affective involvement is low.