Which of the Following Statements Is True of Cognitive Responses

Multiple Choice

Which of the following statements is true of cognitive responses?

A) Cognitive responses are generally more influential than affective responses.
B) Source derogations result in a favorable initial attitude or resistance to attitude change.
C) Consumers exert little effort in responding to a direct marketing message.
D) Consumers form attitudes based on their cognitive responses.
E) Source derogations are thoughts that express agreement with the message.