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    Consumer Behavior Study Set 1
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    Exam 6: Attitudes Based on Low Effort
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    When Motivation, Ability, And/or Opportunity (MAO) Is High, Consumers Like
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When Motivation, Ability, And/or Opportunity (MAO) Is High, Consumers Like

Question 76

Question 76

True/False

When motivation, ability, and/or opportunity (MAO) is high, consumers like a brand less when it features a celebrity endorser who also endorses lots of other products.

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