SEVA (Surgency, Elation, Vigor, and Activation) Is a Category of Affective

Multiple Choice

SEVA (surgency, elation, vigor, and activation) is a category of affective response which:

A) is present when the communication puts a consumer in a sad mood.
B) includes soothing or relaxing responses.
C) is a feeling of warmth, tenderness, and caring.
D) includes quiet or pleasant responses.
E) is present when the communication puts a consumer in an upbeat mood.