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When Consumers Aid Their Judgments by Inferring That Brands with More

Question 15

Multiple Choice

When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.


A) support arguments
B) persuasive arguments
C) attributions
D) counterarguments
E) heuristics

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