The Goal of a Transformational Ad Is To

Multiple Choice

The goal of a transformational ad is to:

A) decrease emotional involvement by concentrating on consumer efforts rather than their needs.
B) use sympathy and empathy to attract consumers toward the brand.
C) reposition brand extensions so that consumers can process them through central route processing.
D) associate the experience of using the product with a unique set of psychological characteristics.
E) attract consumers through the presentation of factual information.