Jenny, a Frequent Jogger, Sees a Television Ad for Sports

Multiple Choice

Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think "This must be a good product if he is endorsing it because he has won many marathons." In this scenario, Jenny is:

A) being a persuasive ad viewer and a critical judge of the product.
B) using memorable sources that help encode associations about the product.
C) using credible sources to make an inference about the product.
D) being attracted by having her attention levels raised.
E) focusing on the central arguments in her persuasion.