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Carlon International, a Leading Manufacturer of Orthotic Aids, Launched an Ad

Question 48

Multiple Choice

Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims that 9 out of 10 orthopedicians recommended the Carlon brand of orthotic aids for a speedy recovery. In this scenario, Carlon International is using _____ to influence consumers' attitudes?


A) simple inferences
B) self-referencing
C) body judgments
D) many message arguments
E) persuasiveness of arguments

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