In Low-Processing Situations, a Simple Message Is More Likely to Be

Multiple Choice

In low-processing situations, a simple message is more likely to be effective because consumers will:

A) not want to purchase products with a low brand image.
B) be able spend a lot of time evaluating competitive prices.
C) be able judge products based on source credibility.
D) be influenced by co-consumers who have supportive arguments for a product.
E) not have to process a lot of information.