Multiple Choice
An ad for Windrose Energy Drinks shows a man, wearing a suit, multitasking successfully. The ad has the caption "Get more done every day." Marketers came up with this idea after considering that everyone wants to get more done in a day. In this scenario, the marketer's idea behind involving the consumers in the message is an example of _____.
A) self-innovation
B) peripheral indulging
C) self-referencing
D) self-sponsorship
E) situational involvement
Correct Answer:
Verified
Correct Answer:
Verified
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