In the Context of Attitudes Toward Ads, Which of the Following

Multiple Choice

In the context of attitudes toward ads, which of the following statements is true of consumers in a good mood?

A) They pay attention to negative information about their preferred brands.
B) They tend to pay attention to information about competitors.
C) They like a brand extension that is moderately similar to the parent product.
D) They tend to ignore seeing relationships among brands.
E) They avoid having tentative preferences for a single brand.