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    Consumer Behavior Study Set 1
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    Exam 6: Attitudes Based on Low Effort
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    In the Context of Moods That Ads Evoke in Consumers
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In the Context of Moods That Ads Evoke in Consumers

Question 53

Question 53

Multiple Choice

In the context of moods that ads evoke in consumers, _____ refers to feelings of warmth, tenderness, and caring.


A) a deactivation thought
B) social affection
C) body feedback
D) an upbeat activation
E) a variance action

Correct Answer:

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