In the Context of Communicating a Message to Consumers, Which

Multiple Choice

In the context of communicating a message to consumers, which of the following is true of humor?

A) ​It appears to be appropriate for high-involvement offerings to consumers.
B) Older, highly educated females tend to respond positively to ads with a humorous touch.
C) Consumers with a negative attitude toward the advertised brand understand humorous ads effectively.
D) The use of humor appears to be effective for consumers who have a low need for cognition.
E) Humorous ads can only be used selectively around the world with limited effect in most communities.