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Which of the Following Strategies Can Help Marketers Include a Brand

Question 26

Multiple Choice

Which of the following strategies can help marketers include a brand in consumers' consideration set?


A) Encouraging preference dispersion
B) Positioning the brand as far away as possible from the prototype
C) Associating products with certain goals and usage situations
D) Reducing the brand's association with retrieval cues
E) Avoiding incidental ad exposure

Correct Answer:

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