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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 7: Problem Recognition and Information Search
  5. Question
    Enduring Involvement Is
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Enduring Involvement Is

Question 21

Question 21

Multiple Choice

Enduring involvement is:


A) an ongoing response.
B) a response that disagrees with the message.
C) a situational response.
D) a response that discounts or attacks the message source.
E) a response to consumers' complaints.

Correct Answer:

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