In the Context of Recalling Attributes, Which of the Following

Multiple Choice

In the context of recalling attributes, which of the following statements is true of vivid information?

A) Vividness, as a variable that influences the recall of certain attributes, can actually decrease the inhibition of recall for other diagnostic attributes.
B) Vivid information is less likely to be recalled than nonvivid information.
C) Vivid information is more difficult to recall than less dramatic information.
D) Vivid information affects consumer attitudes positively in about the same way as nonvivid information.
E) Vividness affects attitudes only when the effort required to process the information matches the amount of effort the consumer is willing to put forth.