Which of the Following Statements Is True of Decision Framing

Multiple Choice

Which of the following statements is true of decision framing?

A) Consumers react more positively when marketers frame the cost of a product as a large one-time expense instead of as a series of small payments.
B) Consumers are more likely to choose a brand with negatively framed claims about a competitor when elaboration is high than when it is low.
C) Consumers are more willing to take risks with products when a choice is framed as avoiding a loss than one framed as acquiring a gain.
D) A product framed in the context of higher-priced options will be judged as being more expensive than one framed in the context of lower-priced options.
E) When the outcomes are equally positive, sellers feel better about not losing money while buyers feel better about achieving gains.