Question 1

Why is the availability heuristic important to marketers?

Accepted Answer

The answer of Why is the availability heuristic important to...

Question 2

_____ is leading consumers through a series of steps to create a desired response.

Accepted Answer

A)  Charging 
B)  Modeling 
C)  Phrasing 
D)  Eliciting 
E)  Shaping

Question 3

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.

Accepted Answer

A)  subjunctive 
B)  performance-related 
C)  power-related 
D)  reinforcement 
E)  conjunctive

Question 4

Price-related tactics are more likely to be employed when there are:

Accepted Answer

A)  large differences in the quality between brands. 
B)  strongly established competitors. 
C)  few perceived differences among brands. 
D)  a few brands with strong brand loyalty established among consumers. 
E)  many habitual buyers in the market.

Question 5

Mike took an Algebra class with Miss Tenabaum and did not like her teaching style. He tells his three closest friends not to take her class. The three friends modify their schedules so that they get to attend another teacher's classes. This is an example of the law of small numbers.

Accepted Answer

A) True 
 B)False

Exam 9: Judgment and Decision Making Based on Low Effort

Why is the availability heuristic important to marketers?

_____ is leading consumers through a series of steps to create a desired response.

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.

Price-related tactics are more likely to be employed when there are:

Mike took an Algebra class with Miss Tenabaum and did not like her teaching style. He tells his three closest friends not to take her class. The three friends modify their schedules so that they get to attend another teacher's classes. This is an example of the law of small numbers.