SparklySafe Gum's Advertisements Focus on the Statistical Information That Four

Multiple Choice

SparklySafe gum's advertisements focus on the statistical information that four out of five dentists recommend SparklySafe. The advertisements humorously show the fifth dentist falling asleep or being bitten by a squirrel to explain why all the dentists are not endorsing SparklySafe. This is an example of:

A) providing consumers with vivid, base-rate information.
B) making word-of-mouth information more specific.
C) increasing the number of brands available.
D) focusing consumer attention on attribute processing.
E) encouraging consumers to engage in noncompensatory processing.