In the Context of Low-Effort Decision-Making, Which of the Following

Multiple Choice

In the context of low-effort decision-making, which of the following is true of consumers?

A) High-effort purchases are the most frequent type of decisions that consumers make in everyday life.
B) Consumers cannot process in both a cognitive and an affective manner.
C) Consumers with a low need for cognition are not susceptible to the influence of a negatively framed message.
D) Decisions made by consumers are based on how they think and not how they feel.
E) Consumers can base a decision solely on how they feel rather than on what they think.