Multiple Choice
Jason likes to drink a particular brand of soda and has been drinking that brand of soda for the last ten years. Lately, one of the newer brands has been gaining popularity and he wants to switch to that brand. In the context of marketing and consumer behavior, this phenomenon is referred to as _____.
A) indirect consumption
B) hedonic consumption
C) variety seeking
D) impulse purchase
E) symbolic consumption
Correct Answer:
Verified
Correct Answer:
Verified
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