Multiple Choice
Caroline and her friends are going out of state for a vacation. The journey will require her to fill her car with gas. Since she needs a lot of gas for the journey, she does not care much about where she buys it, as long as it is cheap. In this scenario, Caroline is a:
A) market maven.
B) price purveyor.
C) deal-prone consumer.
D) high-effort decision maker.
E) price perception consumer.
Correct Answer:

Verified
Correct Answer:
Verified
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