Ned Was Confused About Which Computer to Buy

Multiple Choice

Ned was confused about which computer to buy. He finally purchases a Redhane computer. However, owing to his earlier confusion, he feels uneasy even after the purchase and hence seeks information from magazines and friends who are favorable to Redhane and unfavorable to other brands. In this scenario, Ned is probably trying to:

A) increase brand awareness.
B) reduce post-decision dissonance.
C) decrease brand imaging for the other brands.
D) enhance post-purchase regret.
E) prevent confirmation bias.