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The Feeling That Consumers Experience Such as Distress, Sadness, Regret

Question 18

Multiple Choice

The feeling that consumers experience such as distress, sadness, regret, disgust, or anger after a purchase decision, consumption experience, or disposition decision is referred to as _____.


A) goal congruence
B) dissatisfaction
C) expectation confirmation
D) withdrawal
E) schema disconnection

Correct Answer:

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