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    Exam 11: Social Influences on Consumer Behavior
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    Associative Reference Groups Are Groups That
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Associative Reference Groups Are Groups That

Question 76

Question 76

Multiple Choice

Associative reference groups are groups that:


A) we give expert opinions to.
B) we have no influence over.
C) we admire and wish to be like.
D) we do not wish to emulate.
E) we actually belong to.

Correct Answer:

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