Which of the Following Is True of Weak Ties

Multiple Choice

Which of the following is true of weak ties?

A) Weak ties are most likely to form among members of primary reference groups.
B) Marketers can turn weak ties into strong ones by using social influence.
C) Weak ties are common within networks in which consumers are in frequent contact.
D) Primary reference group members commonly have weak ties with each other.
E) Word of mouth spreads more effectively among people with weak ties.