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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 11: Social Influences on Consumer Behavior
  5. Question
    _____ Is the Extent to Which the Group Has the Capacity
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_____ Is the Extent to Which the Group Has the Capacity

Question 9

Question 9

Multiple Choice

_____ is the extent to which the group has the capacity to deliver rewards and sanctions.


A) Coercive power
B) Credibility
C) Personal selling
D) Expertise
E) Negative advertising

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