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    Consumer Behavior Study Set 1
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    Exam 11: Social Influences on Consumer Behavior
  5. Question
    Reference Groups Influence Product Category Choice for _____
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Reference Groups Influence Product Category Choice for _____

Question 40

Question 40

Multiple Choice

Reference groups influence product category choice for _____.


A) durablegoods
B) symbolic goods
C) necessity goods
D) luxury items
E) complimentary items

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