BuyandBefriend

Multiple Choice

BuyandBefriend.com, an online retailer, allows its customers to post reviews of the books, music, and other products it sells. Customers can add each other as friends, share wish list items, and recommend products to each other. In this case, BuyandBefriend.com is using a _____ to promote its products.

A) brand leader
B) market maven
C) brand community
D) brand ambassador
E) consumer court