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    Consumer Behavior Study Set 1
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    Exam 11: Social Influences on Consumer Behavior
  5. Question
    _____ Describes Whether Information Is Positive or Negative
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_____ Describes Whether Information Is Positive or Negative

Question 33

Question 33

Multiple Choice

_____ describes whether information is positive or negative.


A) Cohesiveness
B) Conformity
C) Congruence
D) Valence
E) Reactance

Correct Answer:

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