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Why Should Marketers Be Careful When Using Symbols and Language

Question 51

Multiple Choice

Why should marketers be careful when using symbols and language in their advertisements to which teens can relate?


A) Teens process information faster than older consumers.
B) The symbols and language used become outdated quickly.
C) Teens prefer short, snappy phrases to long-winded explanations.
D) The quickly changing teen culture could make the message look uncool.
E) All of these are correct.

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