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    Consumer Behavior Study Set 1
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    Exam 12: Consumer Diversity
  5. Question
    The Term _____ Is Used to Refer to a Large
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The Term _____ Is Used to Refer to a Large

Question 47

Question 47

Multiple Choice

The term _____ is used to refer to a large and influential U.S. demographic group born between 1946 and 1964.


A) Gen Xers
B) Gen Yers
C) baby boomers
D) silent generation
E) lost generation

Correct Answer:

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