Multiple Choice
Born and bred on TV, Gen Xers tend to:
A) be quite open to the influence of advertising.
B) be cynical about obvious marketing techniques.
C) find exaggerated claims less objectionable than other generations.
D) find messages that appeal to their sense of nostalgia less desirable.
E) be more open to stereotypes.
Correct Answer:

Verified
Correct Answer:
Verified
Q21: Multicultural marketing is the use of strategies
Q22: How does the accommodation theory help marketers
Q23: Which of the following is a characteristic
Q24: Why do marketers target specific age cohorts?
Q25: Hispanics are the third largest and fastest
Q27: In Thailand, more than 80 percent of
Q28: Gen Xers are more likely to own
Q29: What is the difference between gender and
Q30: In the context of gender and consumer
Q31: The _ segment is comprised of consumers