Which of the Following Is a Characteristic of Asian American

Multiple Choice

Which of the following is a characteristic of Asian American consumers?

A) Research suggests that they are more open to Web and mobile ads than the overall U.S. population.
B) They have more positive attitudes toward ads than do other ethnic consumer groups.
C) Messages delivered to them in their native language are more effective than messages in English.
D) Many Asian Americans prefer prestigious or nationally advertised brands.
E) They tend to react positively to ads using spokespeople from any ethnic group.