Cluster Analysis Is Based on the Principle That

Multiple Choice

Cluster analysis is based on the principle that:

A) social class has a negligible impact on consumer behavior.
B) consumers in the same neighborhood tend to buy the same products and services.
C) ethnicity exerts a weak influence on the shopping behavior of consumers for products and services.
D) gender plays a major role in influencing the shopping behavior of consumers.
E) boomer parents and their adult children share many common characteristics.