In the Context of Targeting Ethnic Groups, African American Consumers

Multiple Choice

In the context of targeting ethnic groups, African American consumers are:

A) less likely to believe that diversity in advertising is important.
B) more likely to have positive attitudes toward advertisements.
C) less likely to respond to messages targeted specifically toward them.
D) more likely to trust brands that are not advertised on the Internet or through mobile ads.
E) less likely to positively evaluate advertisements made within their ethnic group.