In the Context of Individual Consumer Segments, Boomtown Singles Are

Multiple Choice

In the context of individual consumer segments, Boomtown Singles are:

A) upper-middle-income, white-collar 25- to 44-year-olds, mostly college grads and home-owners, who live in suburbia with their children.
B) college-educated consumers under the age of 35, working in entry-level jobs and living in smaller cities where the singles scene thrives.
C) single, lower-income consumers who live in smaller cities, are under the age of 55, and have a high school education.
D) affluent, well-educated, tech-savvy 25- to 44-year-olds living in urban areas.
E) city-dwelling, unmarried single consumers with high incomes.