Joshua's Tool and Die Company Put a Lot of Effort

Multiple Choice

Joshua's tool and die company put a lot of effort into understanding the Asian American subculture in the United States. The company advertised its products in several Asian languages and hired salespeople from the community. The company's sales went up by the end of the year, and it was approached by more Asian Americans consumers. This scenario illustrates the use of _____.

A) the construal level theory
B) multicultural marketing
C) the theory of reasoned action
D) cultural bias
E) the accommodation theory