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Unlike Consumers from Individualistic Cultures, Consumers from Cultures High in Collectivism

Question 79

Multiple Choice

Unlike consumers from individualistic cultures, consumers from cultures high in collectivism:


A) put more emphasis on hierarchy than on equality.
B) put more emphasis on themselves than the group.
C) emphasize connections to others rather than their own identity.
D) tend to be more aggressive and focused on individual advancement.
E) tend to be more concerned with social relationships.

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