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In the Context of the Gender Differences in Consumption and Acquisition

Question 80

Multiple Choice

In the context of the gender differences in consumption and acquisition behavior, women are more likely to:


A) be consistent in their images of automobiles.
B) be sensitive to personally relevant information.
C) have shared brand stereotypes for fashion goods.
D) feel enthusiastic and strong during consumption.
E) see shopping merely as a way of acquiring goods.

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