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    Consumer Behavior Study Set 1
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    Exam 14: Psychographics: Values, Personality, and Lifestyles
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    Compared to Low Self-Monitors, High Self-Monitors Are Generally More Responsive
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Compared to Low Self-Monitors, High Self-Monitors Are Generally More Responsive

Question 42

Question 42

True/False

Compared to low self-monitors, high self-monitors are generally more responsive to ads that make a quality claim and are more willing to try these products and pay extra for them.

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