Multiple Choice
Which of the following statements is true of high self-monitors?
A) They respond to advertising appeals in a similar way as low self-monitors.
B) They are generally more responsive than low self-monitors to ads that make a quality claim.
C) They are guided more by their own preferences and desires than low self-monitors.
D) They are not as influenced by normative expectations as low self-monitors.
E) They are more responsive than low self-monitors to image-oriented ads.
Correct Answer:
Verified
Correct Answer:
Verified
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