Multiple Choice
Which of the following is true of a continuous innovation?
A) It has the ability to convey meaning about a consumer's reference group.
B) It has a limited effect on existing consumption patterns.
C) It has a pronounced effect on our consumption practices.
D) It has the potential to start a new product category.
E) It has old associations but a new name.
Correct Answer:
Verified
Correct Answer:
Verified
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