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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    Modernity Refers to the Extent to Which Consumers in the Social
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Modernity Refers to the Extent to Which Consumers in the Social

Question 54

Question 54

True/False

Modernity refers to the extent to which consumers in the social system have positive attitudes toward change.

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