In the Context of Consumer Behavior, Resistance Refers To

Multiple Choice

In the context of consumer behavior, resistance refers to:

A) the degree of consumer anger over dangerous products.
B) the difficulty faced by consumers while using hi-tech products.
C) the slowness of marketing communications to build up a brand image.
D) the desire to not buy an innovation, even in the face of pressure to do so.
E) the refusal of consumers to remember the brand name of products bought on sale.