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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    The _____ Are the Slowest Group to Adopt an Innovation
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The _____ Are the Slowest Group to Adopt an Innovation

Question 64

Question 64

Multiple Choice

The _____ are the slowest group to adopt an innovation, and are considered skeptics.


A) laggards
B) innovators
C) early adopters
D) late-majority consumers
E) early-majority consumers

Correct Answer:

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