Multiple Choice
In the context of symbolic consumer behavior, which of the following statements is true of cultural principles?
A) Marketers make products in ways that are inconsistent with cultural principles.
B) Cultural principles are explicitly stated in cultural categories.
C) Consumers use products in ways that are inconsistent with cultural principles.
D) Cultural principles give meaning to products.
E) Cultural principles stay constant with time.
Correct Answer:

Verified
Correct Answer:
Verified
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