Rohawk, a Laptop Bag Manufacturer, Has Created a New Line

Multiple Choice

Rohawk, a laptop bag manufacturer, has created a new line of laptop bags with a feminine design. The target market for this new product is urban working women. In order to market it effectively to the targeted segment, the advertisements for Rohawk women's laptop bags show smart and successful young women professionals using these bags. This scenario is an example of _____.

A) the role acquisition function
B) symbol development
C) opinion leadership
D) ethnocentric development
E) role transition