Multiple Choice
Philip is British but lives and works in Greece. While watching television, if an advertisement is in English, he adopts the cultural frame of that language. The advertisement activates the aspects of his self-concept that relate to his cultural background. This scenario illustrates _____.
A) frame switching
B) cognitive inference
C) affective realism
D) emotional intelligence
E) diverse marketing
Correct Answer:
Verified
Correct Answer:
Verified
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