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In Swedish Weddings, the Bride Receives a Gold Coin from Her

Question 43

Multiple Choice

In Swedish weddings, the bride receives a gold coin from her father and a silver one from her mother as parting gifts. This tradition is believed to ensure prosperity for the newly-wed couple throughout their lives. Which of the following symbolic consumer behaviors does this example illustrate?


A) Marital transition
B) Symbol development
C) Emblematic function
D) Symbol removal
E) Grooming ritual

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